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Market Your Consulting Services
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Find Your Own Clients and Land Contracts

Learn the proven techniques that successful independent computer consultants use to locate potential clients, set up interviews, and sell their services.

Now you can master the find points of selling your services with this new download, Market Your Consulting Services.

This download contains 88 pages excerpted from The Computer Consultant's Workbook. It includes the complete text of the chapters that help you decide which marketing techniques are effective for the kind of work you do and which explain in detail how to use each of these techniques.

It then leads you step by step through the sales process, showing you how to make the most of your initial contacts, how to manage the first client interview, how to follow-up, and how to write a proposal without giving away the store.

The format here actively guides you through the process of crafting a marketing message and getting that message to clients.

Worksheets (accompanied by meaty discussions) make you answer the questions that lead you to sharpen your own marketing skills. Fact sheets clearly summarize the vital information you need to master.

Download Market Your Consulting Services and start the process of finding your own clients today!

Available in These Formats

  • Adobe PDF (read with Adobe Acrobat Reader)

  • Palm OS .pdb file (download to your Palm Pilot)

Price: $14.95

ORDER NOW!

 These are the topics you'll find discussed in the download:

HOW TO FIND CLIENTS

  • Sharpen Your Marketing Message
  • Marketing Principles for Consultants
  • The Power of Word of Mouth
  • Factsheet: How to Improve Your Word of Mouth
  • Which Marketing Technique is for You?
  • Fact Sheet: How to Network without Being a Jerk
  • Newspaper Advertising
  • How to Cultivate Your Existing Contacts
  • Giving Talks, Classes, and Seminars
  • Fact Sheet: How to Improve Your Visibility With Public Speaking
  • How to Run an Inexpensive Public Relations Campaign
  • Fact Sheet: How to Get an Article Written about Your Business
  • Fact Sheet: How to Format a Press Release
  • Promote Yourself to "Expert" Writing Articles
  • Fact Sheet: How to Get an Article Published in the Trade Press
  • Newsletters
  • Fact Sheet: Newsletter Tips
  • What are Effective Marketing Materials
  • Worksheet: Jump-Start your Marketing Efforts
  • Cold Calling: First Aid for the Ailing Practice
  • What Do You Send when the Client Says "Send Me Some Literature"

HOW TO WIN CONTRACTS

  • How to Improve your Listening Skills
  • Becoming Aware of Incompatible Techie Communications Protocols
  • Worksheet: Rate Your Listening Skills
  • How to Folow-up after First Contact
  • The First Meeting with a Prospect
  • Worksheet: What You Have To Find Out at the First Meeting
  • Determining the Problem to be Solved
  • Worksheet: Clarify Vague Symptoms
  • Selling Yourself at the Interview
  • Starting the Clock
  • Identifying and Responding to the Prospect's Reservations
  • Do You Really Need This Client?
  • Fact Sheet: The Client from Hell
  • Do You Need a Formal Proposal
  • Proposal Worksheet
  • Sample Proposal
  • When the Client Insists on a Specification
  • Sample Specification
  • After the First Meeting
  • Closing the Sale
  • Sample Sales Process

ORDER NOW!

Please email any questions about this download to answers@realrates.com.


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